Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
📣 Is your child moving to a new phase of education?
Choosing the right school or college can feel overwhelming, particularly when you are unsure where to begin. Our Choosing a School sessions will help parent/carers understand the phase-transfer process and consider which educational setting could best meet their child’s needs.
These sessions are for parent/carers whose child has an Education, Health and Care (EHC) Plan and is:
• starting school
• moving from infants to juniors
• moving from Year 6 to Year 7
• moving from Year 11 into post-16 education
During the 90-minute session, we’ll discuss:
✅ Schools or colleges you have the right to request
✅ Choosing the right educational setting
✅ What different schools and colleges offer
✅ Matching a setting’s offer to your child’s needs
Choose from four sessions:
📍 In person - St James Centre, 344 Laird Street, Birkenhead, CH41 7AL
• Thursday 3 September, 10am
• Monday 7 September, 1pm
💻 Virtual
• Wednesday 9 September, 5.30pm
• Thursday 10 September, 10am
Please register in advance to book your place. If you are attending virtually, we’ll send you a joining link.
Register here: www.surveymonkey.com/r/choosing-a-school
Questions or need help registering? Call us on 0151 522 7990 or email ias@wired.me.uk.
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